Coaching and Managing 5 Types of ClientsBy Kelvin LimMar 17, 2015
I would like to examine some of the kinds of typical clients that a coach can encounter and what their general needs are general characteristics, some of their more common issues and what kinds of outcomes they tend to look for.
So typically, clients can come looking for a coach for a variety of reasons. More often than not, over time, these reasons tend to be repetitive due to the fact that we are living in a world where certain kinds of problems and issues tend to be more difficult to solve and could require the assistance of a coach in the form of an advisor or a counselor or a problem solver.
Bearing in mind that coaches, traditionally, do not have the intention to provide convenient solutions for their clients but instead, they aim to create and catalyze forwarding conversations that allow clients to access their own solutions. The 5 kinds of clients I would like to discuss today are:
1) The Seeker
Someone who is looking for something which possibly has a metaphysical component, which would allow them to fulfill or address their existentialistic angst or their lack of sense of fulfillment, in their quest for happiness.
-Needs: purpose, direction, passion, meaning in life
-Characteristics: open to metaphysical concepts, looking for explanations and answers, intellectually hungry
-Common issues: lost, anxious, skeptical, resigned
-Desired Outcomes: clarity, tranquility, answers to their questions
2) The Performer
Someone trying to increase a specific type of result in what he is already doing. For example, professionals who are shooting for a specific target or an increase in their performance in a given domain such as an entrepreneur trying to increase his revenue or management system.
-Needs: stimulation, new challenges
-Characteristics: driven, goal-oriented, confident, pragmatic
-Common issues: trying to maintain a certain self image that he is worth something, measuring his self-image based on his performance, using external objects to validate the existence of what is inside him
-Desired outcomes: hitting standards and results the person seeks
3) The Balancer
Somebody who comes to a coach to address his balance in life. This often means that the person has gone through some kind of disruptive force or encounter in his life and is looking to restore the thing that went off and get back on his feet. This could be someone who has become dissatisfied with his work for example, because he senses that he has lost sight of what is really important to him.
-Needs: emotional and mental support and management
-Characteristics: low energy/tired, ill-disciplined
-Common issues: stress, withdrawn, over or under stimulated
-Desired Outcomes: emotional and/or mental stability
4) Fixer Upper
Someone who is often an ambitious and outward oriented person, seeking a specific type of achievement so that he experiences the fulfillment and reward of climbing up his desired ladder in society. This could be a person seeking to enhance his reputation or is renowned in a given field or, a person who is trying to reposition himself within a target market that is beyond his current influence.
-Needs: extrinsic fulfillment, new skills and abilities
-Characteristics: high energy, focused, disciplined, driven
-Common issues: trying to create shift in his fundamental situations more specifically about himself, and transfer it to a new level
-Desired Outcomes: new level playing field
5) Relationship Fixer
Someone who is seeking to improve or upgrade a relationship in his life. It would be often at a point where he is unable to bring the relationship to the next level or a relationship has deteriorated and the client wishes to find a way to restore that previous level of trust and intimacy.
-Needs: stability, emotional and mental support and management
-Characteristics: depressive, stressed, withdrawn
-Common issues: inability to resolve recurring issues in a relationship dynamics
-Desired Outcomes: stabilized and restored relationship, new relationship dynamics